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Spacetalk has introduced a refreshed brand identity designed to better reflect its transformation from a kids’ hardware company into a family safety ecosystem with products for all ages.

“Our newly improved brand identity positions Spacetalk to reach families at every life stage,” said CEO and Managing Director Simon Crowther.

“With kids’ wearables, senior devices, mobile plans, and the highly rated Spacetalk app, our ecosystem now spans all ages. Our brand identity now reflects that breadth.”

Crowther added that clarifying the company’s brand position will strengthen customer acquisition, increase lifetime value, and lay the foundation for sustainable growth and shareholder returns.

Spacetalk already holds the #1 position in Australia’s kids’ smartwatch category(1) and is expanding adoption of the seniors’ devices, the Spacetalk app, and mobile plans.

(1) Source: GFK Report, July 2024 – Total Sales of Kids Smartwatches in Australia

Spacetalk Sharpens Brand to Drive Growth Across Generations