Expansion of retail partner network
Released
Released
Announcement PDF
ASX Announcement | 9 November 2026
Spacetalk Ltd (ASX:SPA)
Spacetalk adds Kmart, Target and Bing Lee for
Christmas
Retail footprint to jump 47% to 919 stores
Highlights
• Spacetalk is the leading Kids Watch Phones brand by unit sales in GfK1
’s measured Australian
retail market for the twelve months ended September 2026, accounting for approximately
97.1% of category units.
• Australian retail partner network expands from nine in FY26 to twelve in FY27, an increase of
approximately 33%.
• Kmart and Target physical retail launches, and Bing Lee’s physical rollout, are scheduled for
peak Christmas trading. Bing Lee is already selling online.
• Physical retail footprint across Australia and New Zealand to grow from 624 stores at 30 June
2026 to 919 stores by peak Christmas trading — an additional 295 locations, up 47%.
• Adventurer 2, Loop and the new Geo smartwatch form the Christmas range with a range mix
across new and existing retailers.
• Established retail, ecommerce, marketplace and loyalty channels across Australia and New
Zealand extend customer access and create opportunities to introduce more households to
Spacetalk’s subscription services.
Spacetalk Ltd (ASX:SPA) is broadening its distribution channel ahead of Christmas 2026, adding
Kmart, Target and Bing Lee to its Australian retail partner network. Together with active channels
across Australia and New Zealand, the expansion gives families more places to discover and buy
Spacetalk watches during the key holiday trading period.
Australian retail partner network grows by a third
The additions take the Australian retail partner network from nine in FY26 to twelve in FY27. They
complement JB Hi-Fi, BIG W, Officeworks, Costco, The Good Guys, Retravision, Optus, Telstra
and Mobileciti.
Kmart and Target are scheduled to begin physical retail sales in time for peak Christmas trading.
Bing Lee is already selling Spacetalk online, with its physical retail rollout also scheduled for the
peak Christmas selling period. The three new partners will range a mix of Adventurer 2, Loop and
Geo for Christmas.
1
GfK is a market research company that provides data intelligence to the consumer goods industry and collects data for over
180 million SKUs.
Across Australia and New Zealand, the physical retail footprint is expected to
increase from 624 at 30th June 2026 to 919 stores by the peak Christmas
period, adding 295 locations or 47%.
Broader ecommerce and marketplace access
Bing Lee adds one new digital sales channel in FY27, complementing Spacetalk’s own online
store and its established retailer, marketplace and loyalty channels.
Active Australian channels include BIG W Market and Woolworths online, alongside Everyday
Rewards and Qantas Frequent Flyer channels. These provide additional ways for families to
access Spacetalk through their existing shopping and rewards relationships.
Established distribution across New Zealand
Spacetalk’s active New Zealand network includes Noel Leeming, PB Tech, Heathcotes, the
Airpoints Store, Mighty Ape, Costco and JB Hi-Fi. These channels complement the expanded
Australian network and give families access through electronics retailers, online shopping and
loyalty programmes.
Geo supports the Christmas range
The distribution expansion supports a Christmas offer spanning Adventurer 2, Loop and Geo. As
outlined in the Company’s announcement on 5 November 2026, Geo is scheduled to launch in
Australia in November 2026 as the first model in Spacetalk’s planned kids smartwatch refresh.
More opportunities to acquire subscription households
Kids smartwatches are an important entry point into Spacetalk’s family safety platform, delivering
cost effective acquisition of a household. Broader distribution creates more opportunities to
establish a first relationship with a household through a watch purchase, with ongoing
engagement through mobile connectivity and premium App services including Online Safety,
Apple and Samsung watch apps and 24/7 emergency monitoring, all scheduled for release
between November 2026 to February 2027. The expanded network supports the Company’s
strategy to grow recurring revenue alongside its hardware business
Leading position in the measured retail category
Spacetalk was the leading brand by unit sales in GfK’s measured Australian retail Kids Watch
Phones category for the twelve months from 1 October 2025 to 30 September 2026, accounting
for approximately 97.1% of category unit sales.2
Importantly, these gains were achieved in a market where competitors remain largely focused on
fitness and feature-led propositions. This has enabled Spacetalk to own the family safety
narrative, further differentiating the brand and capturing a disproportionate share of category
growth.
The sustained share momentum throughout the quarter demonstrates that the family safety
platform is translating into measurable commercial outcomes and establishing Spacetalk as the
category’s purpose-built solution for connected family safety, rather than simply another
wearable device.
From a strategic perspective, the results validate continued investment in the family safety
ecosystem. The data confirms that differentiation through trust, safety and parental peace of
mind is delivering stronger market performance than feature-based competition and is
underpinning Spacetalk’s ongoing market leadership.
2
Source: GfK Custom Report, Core Wearables, Australia Panelmarket, Kids Watch Phones, October 2025 to September
2026. Retail sales only.
Management comment
Spacetalk CEO and Managing Director Simon Crowther said:
“We are putting Spacetalk in front of more families as they choose a child’s first connected device
for Christmas. Kmart, Target and Bing Lee broaden our retail reach, while Geo gives families
another option within our watch range.”
“Together with our established Australian and New Zealand channels, this gives us a stronger
platform to introduce new households to Spacetalk. A watch purchase can begin a longer
relationship through mobile connectivity and App services, which is central to our recurring
revenue strategy.”
This announcement has been authorised for release by the Board of Directors of Spacetalk Ltd.
For further information or investor enquiries: investors@spacetalk.co
Simon Crowther | CEO and Managing Director
spacetalk.co | investorhub.spacetalk.co
About Spacetalk Ltd
Spacetalk Ltd (ASX:SPA) develops and sells hardware and software to provide safety at every stage of life.
Its family safety offering brings together kids smartwatches, Spacetalk Mobile and the Spacetalk App. To
learn more, visit spacetalk.co.
Forward looking statements
This announcement may contain forward-looking statements based on the Company’s current expectations,
estimates and projections. Retail rollout timing and Geo availability remain subject to supply and retail readiness, and
final testing where applicable. Wider distribution creates opportunities for customer acquisition, with subscription
outcomes dependent on customer take-up. These statements are not guarantees of future performance. Actual
outcomes may differ materially. Spacetalk undertakes no obligation to update forward-looking statements, except as
required by law.
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